74Qualified leads / 3 months
B2B SaaSReddit + LinkedIn
Cybersecurity SaaS: 74 Qualified Leads in 3 Months
How a Canadian cybersecurity platform reached IT directors and security architects through r/cybersecurity and r/sysadmin — and built a consistent pipeline.
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19%CAC reduction
Streaming SaaSCross-Channel
Leading Streaming Platform: CAC Down 19%, Subscriber Growth at 70-Week High
How a measurement framework uncovered $600+ CAC in branded search — and the reallocations that followed changed everything.
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11xPlatform ROAS on retargeting
B2B + B2C SaaSMeta + LinkedIn
Simple Booth: One Product, Two Markets (DTC + B2B)
A hardware-plus-subscription photo booth sold to both consumers and corporate event planners — so we ran DTC on Meta and B2B on LinkedIn in parallel, under one measurement system.
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+114%Store revenue YoY
eComm / DTCMeta · TikTok · Reddit
Personalized Gifting Brand: Store Revenue Up 114% YoY
Scaling an AI-memoir gifting brand through its biggest window across the US, Canada and Australia — with US revenue up 250% YoY and cost held in check.
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$70CPA on TikTok
Music SaaSTikTok Ads
Apolone: $70 CPA on TikTok, Cut 30% With One Line of Copy
Scaling AI playlist promotion for musicians on TikTok — pixel-event foundation, manual lookalikes to Smart+, and a copy test that dropped CPA 30%.
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€30CPA after 90 days
AI SaaSReddit Ads
3D AI Studio: €30 CPA After 90 Days of Creative Testing
7 creative angles tested over 3 months. Before/After Transformation won at €30 CPA. Social Proof came last at €73 — 2.5x worse. Here's why.
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4.3xROAS on TikTok
eComm FashionTikTok · Snapchat
Noirvere: 3x ROAS on Snap, 4.3x on TikTok in Under 4 Weeks
How a European handbag brand with 100K+ customers expanded from Meta to TikTok and Snapchat — and hit ROAS targets in the first month.
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4xROI
DTCMeta · Google
CozyBeds: 4x ROI on High-Ticket Furniture
Performance creative and media buying for a high-ticket DTC brand where each sale requires serious buyer intent.
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6.8xROAS on Pinterest
DTC LifestyleMeta · Pinterest
US Lifestyle & Accessories Brand: 4.5x ROAS on Meta, 6.8x on Pinterest
How a US-based women's lifestyle and accessories brand scaled to $14.63 CPA on Meta and 6.8x net ROAS on Pinterest by competing on quality, not price.
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RamadanReddit donation strategy
NonprofitReddit-Native
International Education Nonprofit: A Reddit-Native Ramadan Giving Engine
The strategy behind a Ramadan donation program timed to the three Ashras — trust-first creative for a US nonprofit reaching donors and the diaspora on Reddit. Approach, not a results report.
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3xROAS in 4 weeks
Non-ProfitTime-Sensitive
Non-Profit Lottery: 3x ROAS in a 4-Week Sprint
A time-constrained campaign requiring fast creative iteration and aggressive optimization to hit targets before the deadline.
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