How Reddit ad costs work in 2026
Reddit runs a second-price auction (like Google Ads), so your actual CPCs and CPMs are usually lower than your max bid. Costs vary most by vertical — the competitiveness of the subreddits you're targeting drives the price. DTC and eComm brands target interest-based communities and see lower CPCs; B2B SaaS competes in professional subreddits where advertiser demand pushes costs up.
| Metric | Typical range | Notes |
|---|---|---|
| CPC (cost per click) | $0.75 – $3.00 | 5–10× cheaper than LinkedIn |
| CPM (per 1,000 impressions) | $3 – $8 | Varies by subreddit competition |
| CPC — eComm / DTC | $0.75 – $1.50 | Interest-based communities |
| CPC — B2B SaaS | $1.50 – $3.00 | Professional subreddits |
| CPL — B2B SaaS | ~$50 – $150 | Real campaign: $157 (blended) |
| Minimum viable test | $2,000 – $3,000 / mo | Platform floor is $5/day/ad group |
The calculator above applies these benchmarks to your budget and vertical, then shows the result as a range — because the honest answer is always a range, not a single number. Your actual numbers depend on creative quality (a high-engagement ad can cost up to 40% less per click), subreddit targeting, and your landing page conversion rate.
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How much do Reddit ads cost in 2026?
CPCs run $0.75–$3.00 depending on vertical — eComm/DTC at the low end ($0.75–$1.50), B2B SaaS higher ($1.50–$3.00). CPMs run $3–$8. Budget $2,000–$3,000 for a meaningful first month.
What's a good cost per lead on Reddit?
B2B SaaS lands around $50–$150 CPL — one Reddit Certified Partner campaign came in at a $157 blended CPL. B2C SaaS runs lower, ~$20–$65.
What's the minimum budget to start?
The platform floor is $5/day/ad group, but to learn anything in 30 days you need 50–100 clicks per creative per subreddit — realistically $2,000–$3,000 in month-one media spend.
How accurate is this calculator?
It's a benchmark-based estimate, not a guarantee. Actual costs depend on creative, targeting, landing page conversion, and the 30–60 day learning phase. We show every assumption so you can adjust.
Related: Subreddit Finder · Reddit Ads Cost Guide · Reddit Ads for B2B SaaS · Reddit Ads Agency