Privacy Policy
Introduction
Skip the Noise Media Agency ("we," "us," "our," or "Company") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our paid media advertising services.
Contact Information
Company: Skip the Noise Media Agency
Location: Toronto, Ontario, Canada
Email: sales@skipthenoisemedia.com
Website: www.skipthenoisemedia.com
Information We Collect
Personal Information
- Full name, email address, and phone number
- Company name, business details, and revenue information
- Lead Generation Data: Quiz responses, assessment scores, effectiveness ratings
- Marketing Qualification Data: Budget ranges, current ad spend, business goals
- Payment and billing information
- Marketing preferences and communication history
- Campaign performance data and analytics
- Website usage and interaction data
Information from Lead Generation Ads
- Responses to paid media effectiveness quizzes
- Business qualification information submitted through ad forms
- Marketing challenges and goals identified through assessments
- Contact preferences indicated in lead forms
- UTM parameters and ad campaign source data
How We Use Your Information
- Lead Qualification: Assess fit for our paid media services
- Lead Nurturing: Follow up on quiz submissions and assessments
- Service Delivery: Provide paid media advertising services (Meta, TikTok, Google Ads)
- Campaign Management: Manage and optimize your advertising campaigns
- Lead Generation Advertising: Run our own ads to attract potential clients
- Retargeting: Show relevant ads to website visitors and quiz participants
- Performance Analysis: Measure effectiveness of our lead generation campaigns
- Process payments and maintain billing records
- Send service updates and marketing communications (with consent)
- Improve our website, quizzes, and service offerings
- Comply with legal and regulatory requirements
Information Sharing and Disclosure
We may share your information with:
- Advertising Platforms: Meta, TikTok, Google
- Lead Generation Tools: Quiz platforms, assessment tools, CRM systems
- Email Marketing Services: For lead nurturing sequences and follow-up
- Analytics Providers: Google Analytics, Facebook Analytics, campaign reporting tools
- Payment Processors: For secure payment processing
- Professional Services: Accountants, lawyers, and consultants
- Legal Authorities: When required by law or court order
Lead Generation Specific Sharing
- Quiz responses may be shared with email automation platforms
- Lead scores and qualification data stored in our CRM system
- Retargeting audiences created on advertising platforms using your information
Note: We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Data Retention
- Active Client Data: Duration of service relationship plus 7 years
- Financial Records: 7 years as required by Canadian tax law
- Marketing Data: Until you withdraw consent
- Website Analytics: 26 months (Google Analytics default)
Your Rights Under PIPEDA
- Access your personal information we hold
- Request corrections to inaccurate information
- Withdraw consent for marketing communications
- Request deletion of your data (subject to legal requirements)
- File complaints with the Privacy Commissioner of Canada
Security Measures
- Encrypted data transmission (SSL/TLS)
- Secure payment processing systems
- Access controls and authentication protocols
- Regular security audits and updates
- Staff training on privacy protection
International Data Transfers
Some advertising platforms and service providers operate outside Canada. When transferring data internationally, we ensure adequate protection through:
- Standard contractual clauses
- Privacy framework compliance
- Platform-specific privacy controls
Questions?
Skip the Noise Media Agency
Toronto, Ontario, Canada
Email: sales@skipthenoisemedia.com
Privacy Officer: Zoha Ahmed
Business Hours: Monday–Friday, 9 AM–5 PM EST